Freelance email marketing specialist & junior developer based in London, UK.
Have a passion for working with code, music, creative intuition, wellbeing and strategic projects. Continuing to grow my skillset within production and marketing over the last 10 years in both London and Sydney working within start-ups, corporate, SaaS and agency environments.
Implemented email marketing strategy for the business on technical, strategy and reporting. Configured Salesforce Marketing Cloud and CRM to implement automation, reports and maintain data integrity. Used Microsoft SQL Server to enrich and analyse data available for the marketing team. Customised business emails to reflect the website and implement dynamic content using ampscript and data extensions for content, voucher codes and data capture on trigger automations. Sourced valuable content for customer and acquisition comms with articles and partner offers based on customers loan purpose.
The role entailed using Microsoft Dynamics marketing tool, ClickDimensions. Point of contact for email and automation campaign consulting, implementation and results. Managed email sends, template design and development, compliance review and checks for the marketing team.
Worked with clients and fellow developers on testing and delivering new and existing email marketing campaigns for large retail and service providing clients, focusing on optimising the use of big data. Used the clients customised MessageStream platform to build and set up marketing emails and campaigns with ampscript and provided handover training to the clients at the completion of build.
Worked on campaigns and single jobs with agencies and as a 6 month contractor with M&G Investments to roll out the preference centre, email reskin and sales team templates.
Part-time studies starting in September. The next two year personal project will to optimise tech accessibility and peer-to-peer platform for mental health services and advisable strategies.
This 8-Day course looking at the framework of NLP, meta-programs, states of consciousness and practicing awareness, as well as 're-programming' techniques.
This short online course included modules in 'Beginning with Psychology', 'The Biological Framework for Human Behaviours', 'Understanding and Diagnosing Psychopathology' and 'Depression and Anxiety Disorders'.
This short course addressed 'Exploring Emotions', 'Identifying the Real Problem', 'Generating Options', 'Developing an Action Plan', 'Professional Issues' and 'Dealing with Particular Problems' within counselling.
Coursework using the case-study on Netflix, their company position at the time, marketing strategy and future scope integrating with VR and in-house entertainment creation and publishing.
Specialising in vocals within Tech Music Schools, composition, Jazz and music business strategy. Final dissertation focused on the effect of music on the brain.
(SF) Marketing Cloud
Microsoft Dynamics CRM
If you have any suggestions, projects or even want to say hello, please fill out the form below and I will reply shortly.
Inline CSS within a HTML email helps with the flexibility of partner senders / clients being able to take the code and paste within another email sending platform with minimum tinkering around. This customised build was to use modules similar to the website landing page to create a linear experience for leads.
For customised content, the templates were built using ampscript to pull in copy, URL and image content from data extensions in Marketing Cloud or display a section of the email based on the multiple audience criterea. Data extensions were also used to populate unique discount codes and assign to each contact that was sent the email.
Marketing automation set templates to send customised content based on the contact's stage in the lifecylce. Part of the retention and acquisition strategy, these templates were built using ampscript to pull in copy, URL and image content from data extensions in Marketing Cloud based on audience criterea.
Work with the design team to create new responsive email designs to match to web refresh across all marketing communications to members within 3 months.
As part of the acquistion and customer onboarding communications, the copy, URL's and images were coded to pull from ampscript to avoid multiple template use and ease of content management in data extensions. Resulted in having only 6 templates to manage with 30 variations as opposed to managing updates across 30 templates.
Created a an automated email, landing page and trigger sequence for contacts within a set point in the lifecyle. Utilised the Salesforce CRM and Marketing Cloud toold to set up data triggered automations and follow up reporting.
Was asked to provide an email that used gif anination files and was optimised for mobile. The plan was to have a HTML file small enough to load in time with all the files intact. Worked with Beast Collectives PSD design to build an email that loaded and responded to various screen sizes without comprimising quality.Preview
Briefed to create a response landing page which pushed form submissions into the contact records on the clients database. Used fireworks for high quality and low in size web based images.
Provided a PSD file to chop up and turn into an editable template for use in Mailchimp.
Working as managed services team member, was provided with high res PSD files with requirements to splice images for size adjustments, links and description tags on each image. Worked closely with Whistles marketing team to launch campaigns, segment data and assist with efficient reporting.
Two-day build and testing project to provide Eriksons event team with an email that would display image, links and layout variations in desktop and mobile.