Amanda Salvara


Email Specialist / Front-end Developer

Southend-on-Sea / London, UK










Adobe Dreamweaver

Adobe Photoshop

Adobe Illustrator


Data Studio



Affinity Photo

Affinity Designer





Salesforce CRM

Salesforce Marketing Cloud

Salesforce Pardot

Microsoft Dynamics CRM




Smart Focus


Google Analytics


Personal Statement

Specialising in digital marketing with a collective 15 years experience in sales, design, production, development, online marketing and acquisitions.

Currently studying a part-time PGDip in Counselling in Psychotherapy with classes once a week. Looking for opportunities to work with teams that contribute towards improving services within health, wellbeing, community based or challenging projects using digital tools.

Work Experience

Email Marketing Manager /
Australia's pioneering marketing place peer-to-peer lender [Start-up]
2017 - 2018

Implemented email marketing strategy on execution, campaign and technical setup. Configured Salesforce Marketing Cloud and CRM to implement automation, business reporting and maintain data integrity. Used Microsoft SQL Server to enrich and analyse data from areas of the business to make available for the marketing team. Customised emails to reflect the website and implement dynamic content using ampscript and data extensions for content, voucher codes and data capture on trigger automations. Sourced valuable content for customer and acquisition comms, with articles and partner offers based on customers loan purpose.

Email Marketing Specialist /
Australian based Company Directors membership services, courses and events [NFP]
2015 - 2017

The role entailed using Microsoft Dynamics CRM and ClickDimensions to optimise the member journey and experience. Acted as point of contact for email and automation campaign consulting, implementation and results. Managed email sends, template design and development, compliance review and checks for the marketing team.

Channel Marketing Artwork Developer /
Australian and South East Asian marketing services [SaaS]
2015 - 2015

Worked with clients and developers on testing and delivering new and existing email marketing campaigns for large retail services, focusing on optimising the use of big data. Assisted with the set up of the clients customised MessageStream platform to build marketing emails and campaigns, along with handover training to the clients at the completion of build.

Email and front-end specialist / Freelance
Contracted for M&G Investments, Space 66 Agency, Beast Collective and IntervalWord
2013 - 2015

Worked on ongoing campaigns and single jobs with agencies and as a 6 month contractor with M&G Investments to roll out the preference centre, email reskin and sales team templates within Salesforce CRM and Pardot.

Production Specialist /
Global marketing services platform [SaaS]
2013 - 2013

Worked production side to create and implement editable templates, automation, campaign execution and data management with clients EE, Sainsbury's, Whistles, TheFA and Bupa Australia.

Online Marketing Executive /
Global timeshare exchange and getaway membership company
2012 - 2015

Based in the EMEA office - worked with the global marketing team to execute email campaigns and manage the EMEA website content refresh. Implemented solutions for a partner resort team to increase online bookings, improve ROI and boost member engagement.


PGDip in Counselling and Psychotherapy / University of East London
2018 - 2020

Part-time studies starting in September. Learning from well-established BACP professionals in the field of counselling and therapies in the UK. With an integrative approach to therapies and the options to focus on MBT.

HTML and CSS Certificates / Cambridge Certification Authority
2017 - Current

As part of an online Web Development course, have practiced and completed modules that build skills across various languages.

NLP Practitioner Certificate / The Coaching Room
2017 - 2017

This 8-Day course looking at the framework of NLP, meta-programs, states of consciousness and practicing awareness, as well as 're-programming' techniques.

Foundations of Psychology Certificate / The RMIT University
2017 - 2017

This short online course included modules in 'Beginning with Psychology', 'The Biological Framework for Human Behaviours', 'Understanding and Diagnosing Psychopathology' and 'Depression and Anxiety Disorders'.

Counselling Course: An Introduction / University of Sydney
2017 - 2017

This short course addressed 'Exploring Emotions', 'Identifying the Real Problem', 'Generating Options', 'Developing an Action Plan', 'Professional Issues' and 'Dealing with Particular Problems' within counselling.

PGCert in Digital Marketing Strategy / Chartered Institute of Marketing
2015 - 2015

Coursework using the case-study on Netflix, their company position at the time, marketing strategy and future scope integrating with VR and in-house entertainment creation and publishing.

BMus degree in Popular Music / London School of Music and Media
2010 - 2013

Specialising in vocals within Tech Music Schools, composition, Jazz and music business strategy. Final dissertation focused on the effect of music on the brain.